Our Services
What We Do
Your Partner for Everything Pricing
We are Pricing Strategy Experts,
From Concept to Execution
Our Services
01. PRICING AUDIT
Through our Pricing Audit, we dive deep to uncover where pricing is helping or hindering growth, crafting a foundation for a strategy that aligns pricing with business ambitions and market realities.
02. PRICING STRATEGY
Every pricing strategy begins with a story – a business navigating its market, balancing growth ambitions with customer expectations. Our Price Definition process builds a tailored structure that resonates with the client’s strategic vision while meeting market realities and customer demands.
03. PRICING TRANSFORMATION
Even the most sophisticated pricing strategy is only as good as its execution. Our Implementation & Sales Excellence process ensures your pricing updates are seamlessly integrated into systems, processes, and teams, driving consistent results and operational readiness.
04. ADVISORY
Pricing success is a journey, not a destination. Our Ongoing Advisory and Sales Coaching provides continuous guidance, helping your teams adapt to evolving pricing challenges and empowering them to drive sustained growth aligned with business and shareholders objectives.
05. Price Increase Campaigns
Price adjustment is a story of balancing profitability with customer trust. Our Price Increase Campaigns are designed to help you plan and execute thoughtful, targeted increases that drive profitability without compromising customer relationships.
Commercial Excellence
Commercial excellence isn’t just about hitting targets; it’s about building a sales and pricing ecosystem where every player knows their role and delivers value effortlessly.
Pricing Analytics
Data without a story is just noise. Pricing analytics weaves the threads of data into a narrative that explains, predicts, and guides your pricing journey. We help you move from intuition-based decisions to data-driven precision and transform raw numbers into a strategic weapon.
Market Research
“What does the market really want?” We uncover the story behind the numbers, giving businesses the insights to stand out and lead, and equip businesses with the knowledge to position themselves as the solution customers have been waiting for.
Go-to-Market
Through our Pricing Audit, we dive deep into this story to uncover where pricing is helping or hindering growth, crafting a foundation for a strategy that aligns pricing with business ambitions and market realities.
Pricing Governance
Our governance framework creates order, turning chaos into clarity and provides a consistent, scalable framework that empowers teams to make confident, aligned pricing decisions across the organisation.
Pricing tools
Spreadsheets that can’t keep up with dynamic needs or decisions delayed by outdated systems? We modernize and streamline pricing operations with the right tools for the job.
Discounts & Promotion
How to drive sales without eroding value. We craft thoughtful strategies that deliver results without compromising profitability developing rules that protect margins while driving volume, ensuring that promotions not only boost short-term sales but also contribute to long-term brand strength and profitability.
Value-Based Pricing
Our approach helps businesses unlock the full potential of their offerings, aligning prices to what customers truly value. We build a pricing strategy that customers understand and are willing to pay for, enhancing trust and driving loyalty.
Demand-based Pricing
We enable businesses to optimise pricing in real-time, capturing maximum value in any market condition.
Subscription models
We help businesses create pricing that supports recurring revenue while fostering customer loyalty.
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Our Clients Recommend Us
Business-to-Business (B2B)
Business-to-Consumer (B2C)
Private Equity (PE) Firms
Consulting Firms
Trusted by Businesses Across various sectors
Partner with Us to Drive Profitability
Case Studies
Think your product is just another commodity? Think again.
This article challenges the misconception of commoditisation, showing how even the most standardised products can benefit from value pricing
We explore how in practise, almost no product is a true commodity and how KABEN can help you unlock optimal revenue by assessing and communicating value.
Sometimes, the toughest barrier to a successful pricing shift is internal resistance. When teams resist, even the best-laid pricing strategies can fall short. For the client in this case, allowing their Sales team to listen to customers’ candid appreciation of the platform’s unique value—and hear their willingness to pay more—proved pivotal. As a result, the company transitioned smoothly from a fluctuating transaction-based model to a stable, value-based subscription structure, boosting both revenue predictability and customer loyalty collecting an incremental £4m in the process.
This case study explores the pricing strategy challenges faced by a high-growth UK-based B2C tech start-up, whose well-intentioned price increases led to unforeseen consequences that almost destabilised the business amidst high-pressure investor expectations. Revenue increased by up to 700% after our intervention.
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Who We Serve
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Customer Success Stories
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Our Publications
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We appreciate your interest - How can we help ? Talk to our experts and take the first step toward pricing excellence.
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Pricing Misalignment Following Mergers or Acquisitions
- Has a recent merger or acquisition created a need to update your commercial offering, packaging, or pricing?
- Are you struggling to harmonize pricing strategies across newly combined business units or product lines?
Misalignment with Value Perception
- Are your prices not aligned with the perceived value of your products or services in the market?
- Are customers frequently comparing your offerings to lower-priced competitors without recognizing the added value?
- Do you struggle to justify pricing to customers, leading to frequent requests for discounts?
Pricing Inconsistencies
- Is your pricing strategy inconsistent across different customer segments?
- Are there frequent pricing discrepancies across different channels, regions, or locations?
- Are you noticing excessive discounting and challenges enforcing standard pricing?
- Do you have prices designed during a growth phase that are no longer aligned with current business objectives?
- Are your prices set too low, potentially leaving profit on the table?
- Is there a lack of data and analytics to support your pricing decisions?
Customer Dissatisfaction & Churn
- Do customers frequently complain about pricing errors or lack of transparency?
- Is there a perception that your business is selling a commodity rather than a differentiated product or service?
- Do customers push back on prices, perceiving them as too high relative to the value they receive?
- Are customers churning due to pricing-related issues?
- Is your pricing strategy not incentivizing long-term customer loyalty?
- Are renewal rates declining due to misaligned pricing structures?
Profitability Impacted by Fluctuating Costs
- Is your profitability being threatened by volatile material, production, or labor costs?
- Do you lack a strategy to effectively adjust prices in response to market shifts or structural changes in your industry?
- Are you experiencing a loss of market share due to aggressive pricing by competitors?
Limited Adaptability in Pricing Models
- Are you using a one-size-fits-all pricing model that doesn’t account for different customer needs or market segments?
- Do you struggle to adapt your pricing model as your business evolves or enters new markets?
- Is your pricing model unable to support new product offerings, bundles, or tiered services?
Internal Pricing Skills and Knowledge Gap
- Does your organization lack in-house pricing expertise to support strategic pricing decisions?
- Are your teams unable to keep up with evolving pricing practices or tools in your industry?
- Do you rely on outdated pricing practices due to limited expertise in new methodologies?
Ineffective Implementation
- Are recommendations from your pricing team routinely ignored or disregarded?
- Do you struggle to maintain consistent pricing at renewal stages, leading to revenue erosion?
- Are you losing out on deals due to price competitiveness issues?
- Are new pricing initiatives delayed or inconsistently rolled out across different regions or business units?
Ownership Inconsistency
- Is pricing solely owned by Sales, leading to potential discounting for short-term wins?
- Does Finance control pricing, potentially prioritizing cost control over value capture?
- Do you lack the internal expertise to develop and implement a sophisticated pricing model?
Limited Stakeholder Engagement
- Does your pricing team struggle to gain buy-in from senior leadership?
- Are other departments (Marketing, Product) siloed and not actively involved in pricing strategies?
- Are Finance and Commercial teams clashing over pricing, making it difficult to implement changes?
Pricing Audit
Conduct a thorough analysis of the client’s existing pricing structure, processes, and performance to identify areas for improvement and set the stage for an optimized pricing strategy.
Key Activities:
Identify quick wins and immediate adjustments that can deliver rapid improvements in pricing effectiveness.
Analyze historical pricing data to understand past performance, trends, and current pricing processes, providing a baseline for strategic recommendations.
Assess customer responsiveness to price changes, helping to determine optimal pricing points for different segments.
Benchmark the client’s pricing against competitors to gauge competitive positioning and identify potential areas for differentiation.
Estimate the potential revenue, profit, and market share gains achievable through optimized pricing.
Evaluate the impact of current pricing on financial KPIs such as revenue growth, profit margins, and return on investment to ensure alignment with business objectives.
Value:
Provides a clear picture of the current pricing performance, identifying areas for strategic improvements and setting a solid foundation for future pricing decisions.
Ideal For:
Companies seeking a comprehensive analysis to understand the effectiveness of their pricing and identify actionable steps to enhance profitability.
Price Definition and Update
Develop a comprehensive and tailored pricing structure that aligns with the client’s strategic goals, market position, and customer expectations.
Key Activities:
Design a pricing strategy that aligns with both business objectives and market expectations, whether value-based, cost-plus, or competitive pricing.
Create packages that bundle products or services in a way that enhances customer value and aligns with buying behaviors, maximizing perceived value.
Establish clear, competitive pricing for each product or service, ensuring it reflects both value and market positioning.
Define structured discount policies to prevent ad-hoc discounting, maintaining profitability while offering flexibility for sales teams.
Price ancillary products or services in a way that complements core offerings and encourages add-on sales, increasing customer spend per transaction.
Placeholder for additional customizations tailored to the client’s specific needs or market characteristics.
Develop a launch strategy for new pricing, ensuring smooth integration with marketing and sales efforts for maximum impact.
Create a transition plan for customers moving from old to new pricing models, with consideration for communication, retention, and minimizing disruptions.
Establish a governance structure to manage pricing decisions and approvals, ensuring consistent application across departments.
Set up tools and metrics to forecast the impact of pricing changes and measure benefits over time, providing a basis for continuous optimization.
Value:
This thorough approach to pricing definition and updating not only ensures competitive and customer-aligned pricing but also establishes a robust structure for consistency, governance, and measurable success.
Ideal For:
Companies needing a holistic pricing update to reflect their current market position, drive revenue growth, and support strategic objectives.
Implementation & Sales Excellence (Including Tools)
Execute the new pricing strategy effectively, integrating it into the client’s systems and processes to ensure seamless operation.
Key Activities:
Implement or update pricing tools (such as CRM, Contracting, billing, and pricing software) to support the new structure.
Establish standardized workflows for pricing approval, discounting, and adjustments.
Equip internal teams (sales, finance, customer service) with the knowledge and tools to implement and manage the new pricing effectively.
Motivate and empower your sales team with innovative incentives that drive performance and align with your pricing strategy.
Value:
Guarantees smooth adoption of the new pricing strategy, enabling operational consistency and enhancing team readiness.
Price Increase Campaigns
Plan and execute targeted price increase campaigns to enhance profitability while carefully managing customer relationships and retention.
Key Activities:
Assess the financial and customer impact of proposed price increases, identifying segments most likely to absorb increases without high churn risk.
Collaborate closely with internal stakeholders (such as Sales, Finance, and Customer Success) to define realistic revenue targets and identify any necessary exceptions based on strategic priorities or high-value accounts.
Develop a well-crafted messaging plan that clearly communicates the value behind the price increase, focusing on benefits and improvements that justify the change.
Execute the price increase in a phased approach if needed, and continuously monitor customer response, making adjustments as necessary to minimize attrition and maximize acceptance.
Value:
This approach enables companies to implement price increases in a structured, collaborative manner, balancing revenue goals with customer satisfaction to achieve sustainable growth.
Ideal For:
Companies preparing to adjust prices due to increased costs, product enhancements, or evolving market conditions.
Ongoing Advisory and Sales Coaching
Provide continuous guidance on pricing strategy while empowering internal teams to effectively communicate and execute pricing initiatives, ensuring long-term alignment with business and Private Equity (PE) objectives.
Key Activities:
Regular consulting sessions to address emerging pricing challenges, opportunities, and adjustments as needed.
Work closely with the pricing teams, coaching them on best practices, handling pricing exceptions, and ensuring a disciplined approach to pricing decisions.
Real-time pricing guidance and support to close deals with maximum profitability, minimum price deviation and adapt pricing models and packaging to win deals.
Actively support and encourage the execution of pricing strategies to foster buy-in and alignment across all departments.
Follow the implementation of pricing initiatives, ensuring they are executed effectively and any necessary adjustments are made in real-time.
Conduct periodic reviews to assess pricing performance, ensuring that initiatives remain coherent and aligned with the company’s strategic goals and the long-term objectives set by Private Equity stakeholders.
Value:
Ensures that pricing initiatives are consistently and effectively executed, reinforcing pricing discipline and alignment with PE-backed growth targets, which drives sustainable revenue growth.
Ideal For:
Companies looking for sustained support to maintain pricing discipline, continuously adapt to market conditions, and maximize revenue potential.
