- What We Do
Pricing Audit
Our Pricing Audit uncovers how pricing supports or hinders growth.
Pricing Strategy
Our Price Definition process creates a custom pricing structure aligned with your vision and market demands.
Pricing Transformation
We ensure updates are smoothly integrated into your systems, processes, and teams for consistent results.
Advisory
We provide continuous advisory and coaching to help your teams adapt, overcome challenges, and sustain growth aligned with your objectives.
Price Increase
Our Price Increase Campaigns are designed to drive profitability while maintaining strong customer relationships.
Other Services
We deliver pricing excellence across all industries, including yours.
- Who We Are
- Our Clients
- Publications
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Read our customer success stories
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Our Services
Pricing Transformation
Optimizing pricing strategies to drive profitability and sustainable growth.
Pricing Execution & Implementation
Value:
Guarantees smooth adoption of the new pricing strategy, enabling operational consistency and enhancing team readiness.
Ideal For:
Businesses undergoing digital transformation or seeking seamless end-to-end adoption of new pricing strategies.
Execute the new pricing strategy effectively, integrating it into the client’s systems and processes to ensure seamless operation.
Key Activities:
Digital Sales Tools
Implement or update pricing tools (such as CRM, Contracting, billing, and pricing software) to support the new structure.
Process Setup
Establish standardized workflows for pricing approval, discounting, and adjustments.
Team Training
Equip internal teams (sales, finance, customer service) with the knowledge and tools to implement and manage the new pricing effectively.
Sales Incentives
Motivate and empower your sales team with innovative incentives that drive performance and align with your pricing strategy.

Case Study: Drive Revenue With Strategic Pricing
This case highlights that pricing adjustments do not always need to be approached as price increases. By implementing a strategic, data-driven approach that considers market dynamics, customer expectations, brand positioning, ...
Partner with Us to Drive Profitability
Trusted by Businesses Across various sectors
KABEN helped design a state-of-the-art Pricing tool and supported onboarding of several hundred commercial colleagues to the tool. During the design, they understood the needs of / incorporated feedback from the commercial teams across various end-markets, which was essential to its success. I would gladly work with KABEN again, and recommend them highly!
All Services
01. PRICING AUDIT
Through our Pricing Audit, we dive deep to uncover where pricing is helping or hindering growth, crafting a foundation for a strategy that aligns pricing with business ambitions and market realities.
02. PRICING STRATEGY
Every pricing strategy begins with a story – a business navigating its market, balancing growth ambitions with customer expectations. Our Price Definition process builds a tailored structure that resonates with the client’s strategic vision while meeting market realities and customer demands.
03. PRICING TRANSFORMATION
Even the most sophisticated pricing strategy is only as good as its execution. Our Implementation & Sales Excellence process ensures your pricing updates are seamlessly integrated into systems, processes, and teams, driving consistent results and operational readiness.
04. ADVISORY
Pricing success is a journey, not a destination. Our Ongoing Advisory and Sales Coaching provides continuous guidance, helping your teams adapt to evolving pricing challenges and empowering them to drive sustained growth aligned with business and shareholders objectives.
05. Price Increase Campaigns
Price adjustment is a story of balancing profitability with customer trust. Our Price Increase Campaigns are designed to help you plan and execute thoughtful, targeted increases that drive profitability without compromising customer relationships.
Commercial Excellence
Commercial excellence isn’t just about hitting targets; it’s about building a sales and pricing ecosystem where every player knows their role and delivers value effortlessly.
Pricing Analytics
Data without a story is just noise. Pricing analytics weaves the threads of data into a narrative that explains, predicts, and guides your pricing journey. We help you move from intuition-based decisions to data-driven precision and transform raw numbers into a strategic weapon.
Market Research
“What does the market really want?” We uncover the story behind the numbers, giving businesses the insights to stand out and lead, and equip businesses with the knowledge to position themselves as the solution customers have been waiting for.
Go-to-Market
Through our Pricing Audit, we dive deep into this story to uncover where pricing is helping or hindering growth, crafting a foundation for a strategy that aligns pricing with business ambitions and market realities.
Pricing Governance
Our governance framework creates order, turning chaos into clarity and provides a consistent, scalable framework that empowers teams to make confident, aligned pricing decisions across the organisation.
Pricing tools
Spreadsheets that can’t keep up with dynamic needs or decisions delayed by outdated systems? We modernize and streamline pricing operations with the right tools for the job.
Discounts & Promotion
How to drive sales without eroding value. We craft thoughtful strategies that deliver results without compromising profitability developing rules that protect margins while driving volume, ensuring that promotions not only boost short-term sales but also contribute to long-term brand strength and profitability.
Value-Based Pricing
Our approach helps businesses unlock the full potential of their offerings, aligning prices to what customers truly value. We build a pricing strategy that customers understand and are willing to pay for, enhancing trust and driving loyalty.
Demand-based Pricing
We enable businesses to optimise pricing in real-time, capturing maximum value in any market condition.
Subscription models
We help businesses create pricing that supports recurring revenue while fostering customer loyalty.
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Who We Serve
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