- What We Do
Pricing Audit
Our Pricing Audit uncovers how pricing supports or hinders growth.
Pricing Strategy
Our Price Definition process creates a custom pricing structure aligned with your vision and market demands.
Pricing Transformation
We ensure updates are smoothly integrated into your systems, processes, and teams for consistent results.
Advisory
We provide continuous advisory and coaching to help your teams adapt, overcome challenges, and sustain growth aligned with your objectives.
Price Increase
Our Price Increase Campaigns are designed to drive profitability while maintaining strong customer relationships.
Other Services
We deliver pricing excellence across all industries, including yours.
- Who We Are
- Our Clients
- Publications
Access our Knowledge Centre and read our Pricing articles
Read our customer success stories
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Our Services
Commercial Audit
Optimising pricing strategies to drive profitability and sustainable growth.
Pricing Diagnostic
Value:
Provides a clear picture of the current pricing performance, identifying areas for strategic improvements and setting a solid foundation for future pricing decisions.
Ideal For:
Companies seeking a comprehensive analysis to understand the effectiveness of their pricing and identify actionable steps to enhance profitability.
Conduct a thorough analysis of the client’s existing pricing structure, processes, and performance to identify areas for improvement and set the stage for an optimized pricing strategy.
Key Activities:
Identify quick wins and immediate adjustments that can deliver rapid improvements in pricing effectiveness.
Analyze historical pricing data to understand past performance, trends, and current pricing processes, providing a baseline for strategic recommendations.
Assess customer responsiveness to price changes, helping to determine optimal pricing points for different segments.
Benchmark the client’s pricing against competitors to gauge competitive positioning and identify potential areas for differentiation.
Estimate the potential revenue, profit, and market share gains achievable through optimized pricing.
Evaluate the impact of current pricing on financial KPIs such as revenue growth, profit margins, and return on investment to ensure alignment with business objectives.
Learn how a pricing audit uncovered unsustainable pricing discipline and allowed a B2C tech start-up to reverse adverse pricing decisions.

How a Pricing Audit Unlocks Value in B2B Markets
In the world of business, pricing is often the silent driver of profitability. While companies invest in product development, marketing, and operations, pricing decisions—arguably one of the most critical levers ...
Partner with Us to Drive Profitability
Trusted by Businesses Across various sectors
It was a pleasure to work with KABEN Partners, they're passionate about pricing and are driven and focused on commercial strategy and client profitability. They impressed me with their analytics skills!
All Services
01. PRICING AUDIT
Through our Pricing Audit, we dive deep to uncover where pricing is helping or hindering growth, crafting a foundation for a strategy that aligns pricing with business ambitions and market realities.
02. PRICING STRATEGY
Every pricing strategy begins with a story – a business navigating its market, balancing growth ambitions with customer expectations. Our Price Definition process builds a tailored structure that resonates with the client’s strategic vision while meeting market realities and customer demands.
03. PRICING TRANSFORMATION
Even the most sophisticated pricing strategy is only as good as its execution. Our Implementation & Sales Excellence process ensures your pricing updates are seamlessly integrated into systems, processes, and teams, driving consistent results and operational readiness.
04. ADVISORY
Pricing success is a journey, not a destination. Our Ongoing Advisory and Sales Coaching provides continuous guidance, helping your teams adapt to evolving pricing challenges and empowering them to drive sustained growth aligned with business and shareholders objectives.
05. Price Increase Campaigns
Price adjustment is a story of balancing profitability with customer trust. Our Price Increase Campaigns are designed to help you plan and execute thoughtful, targeted increases that drive profitability without compromising customer relationships.
Commercial Excellence
Commercial excellence isn’t just about hitting targets; it’s about building a sales and pricing ecosystem where every player knows their role and delivers value effortlessly.
Pricing Analytics
Data without a story is just noise. Pricing analytics weaves the threads of data into a narrative that explains, predicts, and guides your pricing journey. We help you move from intuition-based decisions to data-driven precision and transform raw numbers into a strategic weapon.
Market Research
“What does the market really want?” We uncover the story behind the numbers, giving businesses the insights to stand out and lead, and equip businesses with the knowledge to position themselves as the solution customers have been waiting for.
Go-to-Market
Through our Pricing Audit, we dive deep into this story to uncover where pricing is helping or hindering growth, crafting a foundation for a strategy that aligns pricing with business ambitions and market realities.
Pricing Governance
Our governance framework creates order, turning chaos into clarity and provides a consistent, scalable framework that empowers teams to make confident, aligned pricing decisions across the organisation.
Pricing tools
Spreadsheets that can’t keep up with dynamic needs or decisions delayed by outdated systems? We modernize and streamline pricing operations with the right tools for the job.
Discounts & Promotion
How to drive sales without eroding value. We craft thoughtful strategies that deliver results without compromising profitability developing rules that protect margins while driving volume, ensuring that promotions not only boost short-term sales but also contribute to long-term brand strength and profitability.
Value-Based Pricing
Our approach helps businesses unlock the full potential of their offerings, aligning prices to what customers truly value. We build a pricing strategy that customers understand and are willing to pay for, enhancing trust and driving loyalty.
Demand-based Pricing
We enable businesses to optimise pricing in real-time, capturing maximum value in any market condition.
Subscription models
We help businesses create pricing that supports recurring revenue while fostering customer loyalty.
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Who We Serve
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