Key Markets & Industries

Nos clients

Your Trusted Partner for Everything Pricing

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Nos clients
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Past Engagements
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Industries

We Drive Pricing Excellence Across Industries

We firmly believe that true innovation and success are not achieved by limiting yourself to a single industry. Rather, our approach as a pricing partner is focused on leveraging process know-how and recognising and leveraging synergies between different industries.

Nos clients

No matter your industry or business size, we believe that transparency, accountability, and measurable outcomes are the foundation of every successful partnership. Here’s how we work with each client type to build a relationship based on trust and results.

  • 1. Business-to-Business (B2B)

  • Understanding Your Needs
    As a B2B organisation, you face complex pricing and revenue challenges, often involving long sales cycles, diverse client segments, and multi-tiered pricing models. We know that your priority is to maximise value for your clients while maintaining profitability and efficiency in your operations.

    How We Build Trust

    • Industry Expertise: Our team brings extensive experience working with B2B organisations across multiple sectors, enabling us to provide relevant, strategic insights.
    • Custom Solutions: We design pricing models that align with your business structure, addressing everything from volume discounts to contract-based pricing.
    • Transparency in Process: From initial consultation to implementation, we maintain open communication and detailed reporting to ensure you’re informed every step of the way.

  • 2. Business-to-Consumer (B2C)

  • Understanding Your Needs

    In the fast-paced B2C landscape, you need agile, customer-focused pricing strategies that can quickly respond to changing market demands. Whether it’s e-commerce, retail, or direct-to-consumer services, your pricing must resonate with your target audience while driving profitability.

    How We Build Trust

    • Customer Insights: Our data-driven approach leverages consumer behaviour insights to tailor pricing strategies that align with your customers’ expectations.
    • Market Responsiveness: We create adaptable pricing strategies that allow you to respond to market trends and competitors swiftly, ensuring your offerings remain competitive.
    • Enhanced Customer Perception: Through clear, fair pricing structures, we help you build customer loyalty and trust, minimising price sensitivity and fostering brand loyalty.

  • 3. Private Equity (PE) Firms

  • Understanding Your Needs

    As a private equity firm, you seek to maximize the value of your portfolio companies within defined timelines. We understand that efficient, profit-driven pricing strategies are critical to achieving your growth and exit goals.

    How We Build Trust

    • Focus on Value Creation: Our pricing strategies are designed to optimize revenue and profitability, enhancing portfolio value and positioning companies for successful exits.
    • Performance-Driven Approach: We track key metrics and provide regular updates to ensure pricing initiatives are contributing to top-line growth and operational efficiency.
    • Alignment with PE Objectives: We’re accustomed to working within the specific requirements of private equity environments, balancing long-term growth with the immediate financial goals of your portfolio.

  • 4. Consultancies

  • Understanding Your Needs
    As a consulting firm, you need a reliable pricing partner to enhance your client offerings and deliver added value. Our expertise can support your projects in revenue management, pricing transformation, and client profitability, providing an edge for your clients and enriching your service portfolio.

    How We Build Trust

    • Complementary Expertise: We provide specialized pricing knowledge to support your client engagements, enhancing the depth and quality of your offerings.
    • White-Label Solutions: We offer flexible collaboration models, including white-label options, ensuring seamless integration with your existing services.
    • Client-Centric Approach: Our solutions are designed to reflect your client’s specific needs, aligning with your consulting framework while providing measurable, actionable results.

Understanding Your Needs
As a B2B organisation, you face complex pricing and revenue challenges, often involving long sales cycles, diverse client segments, and multi-tiered pricing models. We know that your priority is to maximise value for your clients while maintaining profitability and efficiency in your operations.

How We Build Trust

  • Industry Expertise: Our team brings extensive experience working with B2B organisations across multiple sectors, enabling us to provide relevant, strategic insights.
  • Custom Solutions: We design pricing models that align with your business structure, addressing everything from volume discounts to contract-based pricing.
  • Transparency in Process: From initial consultation to implementation, we maintain open communication and detailed reporting to ensure you’re informed every step of the way.

Understanding Your Needs

In the fast-paced B2C landscape, you need agile, customer-focused pricing strategies that can quickly respond to changing market demands. Whether it’s e-commerce, retail, or direct-to-consumer services, your pricing must resonate with your target audience while driving profitability.

How We Build Trust

  • Customer Insights: Our data-driven approach leverages consumer behaviour insights to tailor pricing strategies that align with your customers’ expectations.
  • Market Responsiveness: We create adaptable pricing strategies that allow you to respond to market trends and competitors swiftly, ensuring your offerings remain competitive.
  • Enhanced Customer Perception: Through clear, fair pricing structures, we help you build customer loyalty and trust, minimising price sensitivity and fostering brand loyalty.

Understanding Your Needs

As a private equity firm, you seek to maximize the value of your portfolio companies within defined timelines. We understand that efficient, profit-driven pricing strategies are critical to achieving your growth and exit goals.

How We Build Trust

  • Focus on Value Creation: Our pricing strategies are designed to optimize revenue and profitability, enhancing portfolio value and positioning companies for successful exits.
  • Performance-Driven Approach: We track key metrics and provide regular updates to ensure pricing initiatives are contributing to top-line growth and operational efficiency.
  • Alignment with PE Objectives: We’re accustomed to working within the specific requirements of private equity environments, balancing long-term growth with the immediate financial goals of your portfolio.

Understanding Your Needs
As a consulting firm, you need a reliable pricing partner to enhance your client offerings and deliver added value. Our expertise can support your projects in revenue management, pricing transformation, and client profitability, providing an edge for your clients and enriching your service portfolio.

How We Build Trust

  • Complementary Expertise: We provide specialized pricing knowledge to support your client engagements, enhancing the depth and quality of your offerings.
  • White-Label Solutions: We offer flexible collaboration models, including white-label options, ensuring seamless integration with your existing services.
  • Client-Centric Approach: Our solutions are designed to reflect your client’s specific needs, aligning with your consulting framework while providing measurable, actionable results.
1. Business-to-Business (B2B)

Understanding Your Needs

As a B2B organisation, you face complex pricing and revenue challenges, often involving long sales cycles, diverse client segments, and multi-tiered pricing models. We know that your priority is to maximise value for your clients while maintaining profitability and efficiency in your operations.

How We Build Trust

  • Industry Expertise: Our team brings extensive experience working with B2B organizations across multiple sectors, enabling us to provide relevant, strategic insights.
  • Custom Solutions: We design pricing models that align with your business structure, addressing everything from volume discounts to contract-based pricing.
  • Transparency in Process: From initial consultation to implementation, we maintain open communication and detailed reporting to ensure you’re informed every step of the way.
2. Business-to-Consumer (B2C)

Understanding Your Needs

In the fast-paced B2C landscape, you need agile, customer-focused pricing strategies that can quickly respond to changing market demands. Whether it’s e-commerce, retail, or direct-to-consumer services, your pricing must resonate with your target audience while driving profitability.

How We Build Trust

  • Customer Insights: Our data-driven approach leverages consumer behaviour insights to tailor pricing strategies that align with your customer expectations.

  • Market Responsiveness: We create adaptable pricing strategies that allow you to respond to market trends and competitors swiftly, ensuring your offerings remain competitive.

  • Enhanced Customer Perception: Through clear, fair pricing structures, we help you build customer loyalty and trust, minimizing price sensitivity and fostering brand loyalty.

3. Private Equity (PE) Firms

Understanding Your Needs

As a PE firm, you are focused on maximising the value of portfolio companies within defined timelines. Profit-driven pricing strategies are vital to your growth and exit objectives. We work with you to implement efficient, results-oriented pricing solutions that enhance profitability, reduce revenue leakage, and position your

How We Build Trust

  • Focus on Value Creation: Our pricing strategies are designed to optimize revenue and profitability, enhancing portfolio value and positioning companies for successful exits.
  • Performance-Driven Approach: We track key metrics and provide regular updates to ensure pricing initiatives are contributing to top-line growth and operational efficiency.
  • Alignment with PE Objectives: We’re accustomed to working within the specific requirements of private equity environments, balancing long-term growth with the immediate financial goals of your portfolio.
4. Consulting Firms

Understanding Your Needs

As a consulting firm, you need a reliable pricing partner to enhance your client offerings and deliver added value to your partners. Our expertise can support your projects in revenue management, pricing transformation, and client profitability, providing an edge for your clients and enriching your service portfolio.

How We Build Trust

  • Complementary Expertise: We provide specialised pricing knowledge to support your client engagements, enhancing the depth and quality of your offerings.
  • White-Label Solutions: We offer flexible collaboration models, including white-label options, ensuring seamless integration with your existing services.
  • Client-Centric Approach: Our solutions are designed to reflect your client’s specific needs, aligning with your consulting framework while providing measurable, actionable results.

Ils nous ont fait confiance

Karim played a critical role as our Part-Time Chief Pricing Officer in the development of our value selling program for our portfolio. His ability to facilitate dialogue among stakeholders was instrumental. Through his contributions, we were able to transform product features into compelling selling points that elevated our brand to a premium market position. Karim’s strategic insights and collaborative approach have been invaluable to our team.
– Yacine M.
– Yacine M.Head of Marketing
In their work with us, KABEN Partners helped design a state-of-the-art Pricing tool and supported the onboarding of several hundred commercial colleagues to the tool. During the design, they understood the needs of / incorporated feedback from the commercial teams across various end-markets, which was essential to its success. I would gladly work with them again, and recommend them highly!
– Raahul S.
– Raahul S.BU Manager
KABEN's senior stakeholder management skills helped us navigate internal approvals and secure buy-in. This was critical in implementing our pricing team's work. Secondly, their deep experience in pricing strategy was invaluable. They guided us through a smooth transition to value-based pricing, while also upskilling our pricing team members. This shift has already led to significant improvements in profitability. If you're looking for a pricing expert who can deliver similar results, I highly recommend KABEN Partners. Their ability to navigate stakeholder relationships, coupled with a track record in pricing strategy and team development, makes them a valuable asset to any organisation.
– David O.
– David O.Pricing Manager
KABEN's pricing experience has helped the business progress and the Product team learn from their approach to structured price testing
Nick I.
Nick I.Chief Risk Officer
It was a pleasure to work with KABEN Partners, they're passionate about pricing and driven and focused on commercial strategy and client profitability. They impressed me with their analytics skills!
Oliver E.Director of Finance
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Fresh firewood stack

It is never a commodity! Value-based pricing and commoditisation

Executive Summary Think your product is just another commodity? Think again. A commodity is generally defined as a basic, interchangeable good with little differentiation in the eyes of the buyer. ...

another dimension

Case Study: Transform Sales Teams with Customer Insights

Sometimes, the toughest barrier to a successful pricing shift is internal resistance. When teams resist, even the best-laid pricing strategies can fall short. Yet, by harnessing the power of direct ...

A businessman covers his eyes and extends his arm in a futile effort to prevent the inevitable a series of heavy walls from falling on him.

Case Study: A Start-Up’s Collapse Under Pricing Mistakes

This case study explores the pricing strategy challenges faced by a high-growth UK-based B2C tech start-up, whose well-intentioned price increases led to unforeseen consequences that almost destabilised the business. Amidst ...

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Case Study: Drive Revenue With Strategic Pricing

This case highlights that pricing adjustments do not always need to be approached as price increases. By implementing a strategic, data-driven approach that considers market dynamics, customer expectations, brand positioning, ...

Delivering Pricing Expertise Worldwide

Our roots in London and Paris provide a strong foundation, but our reach extends far beyond. We’ve partnered with businesses globally, bringing our pricing expertise to diverse markets and industries. Whether you operate in a single country or span continents, our tailored strategies are designed to navigate local nuances while aligning with your global vision.

From multinational corporations to regional leaders, we specialise in helping businesses optimise pricing strategies, boost profitability, and achieve sustainable growth—wherever they are. With our experience working in various cultural, economic, and competitive landscapes, we’re equipped to deliver impactful results that resonate across borders.

Partner with us to unlock the potential of strategic pricing—globally.

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Industries

We pride ourselves on being sector-agnostic. Our approach is adaptable, ensuring that we deliver impactful pricing and revenue strategies regardless of the industry. Whether you’re in finance, technology, retail, healthcare, or manufacturing, we bring a fresh perspective grounded in best practices, analytics, and a deep commitment to understanding your unique business context. With experience spanning multiple sectors, we bring insights and best practices tailored to specific industry challenges. Here are just a few industries we’ve worked in:

Services financiers

In the financial sector, pricing must consider regulatory compliance, risk management, and market sensitivity. We help banks, Fintech, payment and insurance providers optimise their pricing models, supporting revenue growth while market constraints and regulatory demands.

Technology and SaaS

For technology and SaaS companies, dynamic and value-based pricing is key to staying competitive. We specialise in creating scalable, subscription-based pricing models, helping companies design their offer packaging, maximise customer retention, minimise churn, and increase lifetime value (LTV).

Consumer and Retail

Consumer behaviour is highly dynamic. Our expertise in demand-based pricing and market segmentation allows retailers to respond to shifts in consumer expectations and maximise profitability. Whether in wellness, travel, or education, pricing strategies must resonate directly with consumer needs.

Industrial and Manufacturing

Manufacturing industries face unique challenges such as fluctuating raw material costs, complex supply chains, and B2B client expectations. We help industrial clients implement adaptive pricing strategies, manage cost fluctuations, and streamline operations for greater profitability.

Services aux entreprises

Pricing in business services requires flexibility and a clear value proposition. We help clients in services develop tiered pricing models, transparent billing practices, and client-aligned value strategies to drive growth and maintain profitability.

Others

Our expertise extends to additional sectors.
We approach each project with a sector-agnostic mindset, leveraging proven pricing frameworks and adapting them to the specific needs of any industry.

Financial Services:

In the financial sector, pricing must consider regulatory compliance, risk management, and market sensitivity. We help banks, Fintech, payment and insurance providers optimise their pricing models, supporting revenue growth while market constraints and regulatory demands.

Technology and SaaS:

For technology and SaaS companies, dynamic and value-based pricing is key to staying competitive. We specialize in creating scalable, subscription-based pricing models, helping companies design their offer packaging, maximize customer retention, minimize churn, and increase lifetime value (LTV).

Consumer and Retail

Consumer behaviour is highly dynamic. Our expertise in demand-based pricing and market segmentation allows retailers to respond to shifts in consumer expectations and maximise profitability. Whether in wellness, travel, or education, pricing strategies must resonate directly with consumer needs.

Industrial and Manufacturing

Manufacturing industries face unique challenges such as fluctuating raw material costs, complex supply chains, and B2B client expectations. We help industrial clients implement adaptive pricing strategies, manage cost fluctuations, and streamline operations for greater profitability.

Services aux entreprises

Pricing in business services requires flexibility and a clear value proposition. We help clients in services develop tiered pricing models, transparent billing practices, and client-aligned value strategies to drive growth and maintain profitability.

Others

Our expertise extends to additional sectors such as telecommunications, healthcare, energy, transportations, and more. We approach each project with a sector-agnostic mindset, leveraging proven pricing frameworks and adapting them to the specific needs of any industry.

Success Stories

See All Case Studies

Our articles and case studies offer in-depth analysis and strategies across these industries and more. We’re committed to sharing actionable insights that empower organisations to refine their pricing models and drive sustainable growth.

Fresh firewood stack

It is never a commodity! Value-based pricing and commoditisation

Think your product is just another commodity? Think again.
This article challenges the misconception of commoditisation, showing how even the most standardised products can benefit from value pricing
We explore how in practise, almost no product is a true commodity and how KABEN can help you unlock optimal revenue by assessing and communicating value.

another dimension

Case Study: Transform Sales Teams with Customer Insights

Sometimes, the toughest barrier to a successful pricing shift is internal resistance. When teams resist, even the best-laid pricing strategies can fall short. For the client in this case, allowing their Sales team to listen to customers’ candid appreciation of the platform’s unique value—and hear their willingness to pay more—proved pivotal. As a result, the company transitioned smoothly from a fluctuating transaction-based model to a stable, value-based subscription structure, boosting both revenue predictability and customer loyalty collecting an incremental £4m in the process.

A businessman covers his eyes and extends his arm in a futile effort to prevent the inevitable a series of heavy walls from falling on him.

Case Study: A Start-Up’s Collapse Under Pricing Mistakes

This case study explores the pricing strategy challenges faced by a high-growth UK-based B2C tech start-up, whose well-intentioned price increases led to unforeseen consequences that almost destabilised the business amidst high-pressure investor expectations. Revenue increased by up to 700% after our intervention.

See All Case Studies
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